Web & Business Development

WEB SITE DEVELOPMENT

Being on the web has become commonplace for any business, and why not? Potential customers have 24 hours a day,  7 days a week access to your web site, all in the privacy of their home and at their leisure. The web site needs to be the best representation of your business! It is the place to refer all potential customers. On YOUR site they can easily see what your business provides and get their questions answered without you having to say a word... or miss a fact.

I can help you organize your business information and ideas into cohesive web advertising layouts, with complete and informative pages, that are simple to find and easy to access. I help you get a customized web site at a fraction of corporate prices!  I’m here to get the average small business started!

STARTING YOUR WEB SITE -- TOPICS:

Once you've decided to create a web site, I will guide you through the steps required to actually get your business published to the web. First, lets review some things you need to know regarding the steps involved.

 Web &  Business Development

Web &  Business Development

NAME ACQUISITION:

Your web name or address is the name that people have to type onto their web browser in order to access your web site. This is the name you want everyone to remember; but, before you can start using a web name you must first find out if anyone else is using that name on the world wide web.

You may not always get the first name you choose... and that's how creative names come about. Once you find a name that is available,  you have to register it.  I can assist you in searching for, choosing  and registering a web address in your name.

NEXT  TOPIC:  WEB ORGANIZATION & DESIGN

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Web &  Business Development

WEB ORGANIZATION and DESIGN:

The role you want your site to play in your business, will determine the ultimate size of your site. For now, try to think of a web site as a book and each chapter (or web page) contains specific information pertaining to the different facets of your business. I will help you organize your notes into these chapters; we can keep it as simple or complicated as you want.

Based on the Business name, logo, genre, and the general feeling of the biz, we develop a style. I depend highly on my client’s sense of knowing their target audience and what they want the site to feel and look like. I design the sites look with the sites purpose in mind, as well as, your vision.

Once you gather all the needed materials, I can get started on designing the layout based on that information and the sites purpose. You will have the opportunity to edit both the design and contents several times throughout the process.

 In the end I am sure you will have a web site that reflects your business in a professional, organized way that you can be proud of.

NEXT TOPIC:  WEB HOSTING AND PUBLISHING

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Web &  Business Development

WEB HOSTING AND PUBLISHING:

Until now, we have just seen the site and those we shared it with; but, eventually you will make it public. Once the site is complete, we need to publish it to the World Wide Web and make it available to be seen by everyone-- and make you famous.

To do this we need to go to a web site Host. The Host will rent you a space in “cyberspace” to serve as a home for your web site. Most web masters host their own sites by sublet, I do not. I help you to hook up to a public hosting company. You pay them directly. You pay me only for the creation of the site. There are several host available and the rates vary depending on the amount of space required and several other factors and amenities, basically the same thing as renting an office space.

Once we secure the space, I can publish the site and you are ready to begin directing your clients there.

NEXT TOPIC:   LOCAL OR WORLD WIDE WEB VISIBILITY

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Web &  Business Development

LOCAL OR WORLD WIDE WEB VISIBILITY:

Some people are almost afraid of having a web site because they just want to keep it local, not world wide. A gardener in New York has no need to catch a client’s attention in California. Worry no more—you can make a web site work for you, it’s all a matter of visibility!

You control the visibility of your site on the World Wide Web. You can target your desired audience or the whole industry.  It becomes a matter of where people discover your "web site". Local access can be through word of mouth, fliers, local ads, or specialized publications. You can keep it a little less local by advertising your web address through direct advertising that targets your town, county or state.

Once you are published you may wish to register your site with the top search engines. Think of these search engines as huge directories. The more search engines you register with, the more likely you are to be seen by people searching the web and these directories. Advertising your site in national magazines; and, registering at other web sites,  that target your desired audience can give you national and World Wide Web visibility. The more you do, the more you will be seen. 

NEXT TOPIC:  UPDATING YOUR SITE 

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Web &  Business Development 

UPDATING YOUR SITE:

As your business evolves, so will your needs and possibly the information contained on your web site. I can change the sites actual contents by adding pages and information or changing the information itself as needed. All the while, keeping the look and feel of your site.

If you are hooked up to a good host, they can also provide you with a variety of monthly premium services. Premium services include; registering with search engines, pay pal and much more.

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Web &  Business Development

 Randolph, MA 02368 

617.799.9337